At the core of every Prism hotel lives a unique sales culture filled with creativity, enthusiasm, and most importantly, success. Our “Twelve Sales Practices” form the blocks on which this culture is built with aggressive goals, face-to-face selling and loyal client partnerships at the helm. This culture, combined with innovative marketing, public relations and strategic revenue management are designed to take every Prism property to new levels of performance.
This company-wide focus on sales begins with Prism’s sales school in Dallas which every new general manager or director of sales must pass through. “Our sales school is the best in the industry.” Steve Van proudly proclaims. “We walk the walk and talk the talk. We attack the market from all fronts and achieve results from all angles. Consequently we provide a better return on investment for our Brands and our owners.” This dedication to sales gives the on-site property sales team access to extensive training, property-specific guidelines and online tools providing strategy-development, inventory-management, website optimization and full account penetration capabilities.